InformAll, communicating about Food Allergies

 

  

WP2: Recommendations for communicating food allergy information

Objectives:

Information needs be presented such that it is directly relevant to user groups, rather than assuming that all user groups will find the same information equally relevant and useful. This Workpackage will develop:

  • risk information documents relevant to the general public and patient groups
  • recommendations relevant to the agro-food industry and regulators.

Leader:

  • Prof. Dr Lynn J Frewer, Department of Marketing and Consumer Behavior, University of Wageningen, The Netherlands

Partners:

  • Prof. dr. ir. Jacques Viaene, Prof. dr. ir. Wim Verbeke & Dr. ir. Renata Januszewska, Gent University, Belgium
  • Prof. Klaus G. Grunert & Assistant Prof. Joachim Scholderer, MAPP, The Aarhus School of Business, Denmark
  • Erkka Valovirta, European Federation of Asthma and Allergy Associations (EFA), Turku Allergy Centre, Finland
  • Dr Sylvia Pfaff, EHI - The International Retail Network, Germany
  • George Chryssochoidis, Department of Agricultural Economics, Agricultural University of Athens, Greece
  • Dr Anna Saba, Istituto Nazionale di Ricerca per gli Alimenti e la Nutrizione (INRAN), Italy
  • Dr Hans-Jacob Skarpeid, Dr Øydis Ueland & Dr Eliann Egaas, Norwegian Food Research Institute, (Matforsk), Norway
  • Dr Jesus Contreras, Pilar Cervera & Antoni Riera, University of Barcelona, Spain
  • Dr Rebecca Knibb, University of Derby, UK
  • David Reading, Anaphylaxis Campaign, UK
  • Dr Susan Miles, Institute of Food Researck, UK
  • Kate Grimshaw, Allergy & Inflammation Science Division, Child Health, Southampton General Hospital, Southampton University, UK

Outcomes:

October 2004: A set of information strategies and their policy implications will be provided aimed at:

  • Improving the confidence of European consumers in food safety in the agro-food sector
  • Improving the quality of life of patients suffering from food allergies
  • Facilitating industrial response to all issues relating to food allergy, thus increasing the competitiveness of European industry
  • Promoting the development of risk communication policy and consumer input into issues related to food allergy across different European member states